Available Jobs in Marketing and Branding

This article provides a list of available jobs in marketing and branding. Also, it states the salaries of these jobs. Read on

Marketing and branding are two peas in a bud. The two professions blend well together to create an excellent service. When it comes to marketing and branding roles, there are several roles across industries that need to be filled, creating several needs in all organizations.

The two teams work together to create compelling campaigns, ad posts, and techniques to grow and scale a business.

Jobs in Marketing and Branding

Are you interested in marketing or a branding career? Well, today we’ve created a list of some of the best roles these professions have to offer;

• Marketing assistant
• Graphic designer
• Social media marketing analyst
• Brand strategist
• SEO manager
• Brand manager
• Product manager

Also, check out The Highest Paying Jobs in Anatomy.

Marketing Assistant (Annual Salary, $41,023)

Marketing assistants support their teams with marketing and administrative tasks so that they may carry out various marketing activities.
The creation of fresh marketing strategies as well as the planning, carrying out, and monitoring of marketing programs are all tasks that marketing assistants assist the marketing team with.

They may be responsible for managing the creation of marketing materials, assisting in the planning of events, developing and managing the production of marketing collateral, managing the production of marketing collateral, and providing project-specific administrative assistance.

The other roles marketing assistants provide are;

• Ensure the department’s operations are coordinated and functional by performing daily administrative responsibilities.
• assistance to marketing professionals in planning various initiatives
• Conduct market research and evaluate surveys or report results from consumers.
• Utilize marketing analytics strategies to acquire crucial information (social media, web analytics, rankings, etc.)
• Add statistical, monetary, and non-monetary data to spreadsheets, databases, and inventories.
• Participate in and help organize promotional events and conventional or digital campaigns to ensure their success.
• Prepare and present promotional material
• Write and publish online articles for the business’s website and social media accounts.
• Create marketing collateral, such as brochures and news releases, to increase the company’s visibility in the market.
• Maintain open lines of communication with your clients and foster a culture of trust.

Graphic Designers (Annual Salary, $53,380)

Graphic designers use a range of design components to create aesthetic or decorative effects in order to express ideas by fusing art and technology. For commercials, brochures, publications, and corporate reports, they create the overall layout and production design.

Usually, this begins with creating basic sketches of design concepts using a computer program or by hand. The ultimate objective of a graphic designer is to increase the company’s visibility and recognition.

They convey a certain idea or identity to be utilized in advertising and promotions by employing text, graphics, and a range of media. Fonts, sizes, forms, and colors, as well as print design, photography, animation, logos, and billboards, are all examples of media.

Graphic designers also ensure;

• To decide the scope of a project, meet with the clients or the art director.
• Use layout tools, picture editing software, and digital illustration to create designs.
• Create visual components that assist convey a message, such as logos, unique pictures, and illustrations.
• Layouts for designs, such as the choice of colors, graphics, and fonts
• Show clients or art directors your design thoughts
• Changes suggested by customers or art directors should be included in the final designs.
• Before printing or releasing designs, check them for faults.

Also, check out Pink-Collar Jobs.

Social Media Marketing Analyst (Annual Salary, $66,500)

By examining the analytics of each post and the campaign as a whole, social media analysts evaluate the performance of social media efforts. The task of recommending adjustments to campaigns based on feedback from followers falls to social media experts. Also, they perform the task of;

• Analyzing user interaction
• Providing a summary of online traffic coming from all social media
• Creating and supporting SEO techniques, such as improving keyword density in content marketing initiatives.
• Determining the internet users’ behaviors and making suggestions for how to attract a larger audience.
• Keeping the brand awareness approach consistent across all mediums.
• Designing advertising campaigns in collaboration with the marketing department and the social media manager.

Brand Strategist (Annual Salary, $72,286)

A brand strategist aids in the development and upkeep of a company’s reputation. In order to improve branding efforts, they do market research to make sure the product or service positioning in various areas is effective.

Also, they create marketing plans by analyzing trends across recent consumer demand data. Brand strategists partner with businesses from the original concept to implementation.

In order to establish strategies that would direct them in developing more successful marketing plans for goods or services as well as strengthening what is currently present with current brands, they use market data and trends. Also, they make sure that;

• A thorough main and secondary research effort.
• Maintaining a current understanding of the market and consumer trends.
• Examining patterns, statistics, and research.
• Creating situational analyses and competitive assessments.
• Recognizing insights, difficulties, and possibilities.
• Creating a brand’s positioning, architecture, and strategy.
• Creating engaging brand narratives.
• Meeting with and addressing clients.
• Engaging with and briefing creative teams.
• Organizing brainstorming and idea-generation sessions.

SEO Manager (Annual Salary, $67,758)

An organization’s SEO strategy is designed and implemented by an SEO manager, a search marketing specialist. An SEO manager may work for a marketing firm or for an internal marketing team.

Strategic, tactical, and operational SEO work is handled by SEO managers. The firm, they carry out market research, keyword research, competition analysis, and other duties to create an informed SEO plan.

They make sure that the contents are effective and easy to read. Also, they ensure that the team;

• Creates and puts into practice efficient search engine optimization (SEO) techniques
• coordinates initiatives in content, design, social media, pay-per-click (PPC) advertising, and other areas
• directs onsite and remote optimization initiatives and tracking results

Brand Manager (Annual Salary, $80,473)

A brand manager’s job is to create a company’s brand strategy. Brand managers are in charge of a wide range of commercial operations, including market research, product development, online and offline advertising, communication channels, and branding.

They frequently carry out market research for a business. Also, they;

• Plan and carry out all media and communication initiatives across all platforms, including the internet and social media
• Help with new product introductions, pricing, and product development, as well as creating new business possibilities
• Establish and maintain product branding through the creation and management of promotional materials
• Manage the spending for promotional and advertising products
• Analyze competitor and customer insights
• Report on product sales and analysis of pertinent financial data and sales projections

Product Manager (Annual Salary, $96,000)

For a given product or product line, a product manager establishes the strategy, roadmap, and feature description. The duties of a product manager may also involve forecasting, profit and loss, and product marketing.

Product managers do market and competition analysis before recommending a plan for a product. Product managers also;

• Outlines the direction, strategy, and vision for the product.
• Collects organizes and ranks market and customer needs.
• Serves as a customer’s advocate, explaining the demands of the user and/or the buyer.
• Ensures business case and customer satisfaction goals are accomplished by collaborating closely with engineering, sales, marketing, and support.
• Possesses technical product competence or unique subject knowledge.

Final Notes on Available Jobs in Marketing and Branding

These are some of the jobs branding and marketing professions offer. You can work in tech companies, finance, and even business management organizations. Are you interested in any of these careers? Let us know.

Before you go, apply for Available Jobs.