How Bloggers Generate Revenue

One way to earn money, either passively or otherwise, is by blogging. It entails producing and posting textual articles, videos, photos, or audio recordings as content on a website. A ProBlogger poll revealed that the typical monthly income for full-time bloggers is $3,000 per month. With this information, one can say blogging is lucrative.

However, one of the frequent queries from beginners and those curious about blogging is where this income originates. Knowing that blogging generates income is one thing, but realizing how that income is generated is quite another. 

Also, read How to Start a Blog.

Therefore, our area of concentration in this post will be based on highlighting the channels that generate the revenue for blogging, and also you will get to know some other additional information about the highlighted channels too.

Channels that generate revenue for bloggers 

How bloggers make their money is the question that we are going to answer in this section, taking a close look at the common areas that generate revenues for them and how they go about it. 

Advertising

Advertising is the most common way that bloggers can make money from their blogs. They gain money from displaying ads on the blog. The ads may be display ads or sponsored posts. Usually, bloggers may run advertisements for affiliate marketers or bloggers themselves run blogs as affiliate marketers. 

Bloggers use platforms such as Google Adsense and Media.net to gain money from displaying ads on their blogs. They get money when people visit their website and check out the advertisement on the website.

In addition, they can run sponsored ads by partnering with brands and other businesses to run sponsored posts or content on their website and get paid for it. 

Furthermore, bloggers with higher traffic and influence enjoy big profits from advertising. Hence, as a blogger one needs to develop a large audience base to enjoy this. 

How to get Google Adsense 

• Create a Google AdSense account: Go to https://www.google.com/adsense and sign up for an account.
• Add AdSense to your website: Copy and paste the AdSense code into the HTML of your website.
• Wait for approval: Google will review your website and decide if it meets its policies.
• Monitor your earnings: Once approved, you can start earning money from ads on your website and monitor your earnings in your AdSense account.

Furthermore, one must know that getting Google Adsense is not like taking a stroll in the market. Before you can get Google Adsense, you must do the following. 

• Have a website: Your website must have original content that is accessible to a wide audience.
• Comply with Google AdSense policies: Your website must follow the AdSense program policies, including the guidelines for content and placement of ads. Click here to read about the Google Adsense policies. 
• Be over 18 years old: The minimum age required for getting Google Adsense is 18 years of age else your application will be denied. 
• Have a valid tax identification number: You need to get a tax identification number to show that you pay taxes and also a means to pay taxes. Each country has its system of generating the number for their citizens, Therefore, you should get the number from the country you registered the blog with. 

In the case of violations of the terms and conditions including the policies, Google may disable your Google Adsense account.

Also, read How to Create and Monetize a Youtube Channel.

Selling products

Another channel that makes money for bloggers on their blogs is the selling of products to their audience or potential customers. The product may be either a digital one or a physical one.

As a blogger, you can also link up with other bloggers or businesses to sell products to your audience. E-books, courses, templates, and many more are examples of the products that bloggers can sell on their blogs.

Services

Offering blog-related services is another channel for revenue generation for bloggers, Services such as coaching, consulting, and writing is part of what a blogger can offer on his or her blog to their audiences. 

Donations

You can seek donations from your audience as a means to generate revenue to support your website. However, you must not result in manipulations or engage in scandalous practices to get donations from your audience.

Doing this will soil your blog and brand reputation and may cause you to lose your credibility and even your Google Adsense if you have one. 

Memberships

Bloggers get revenues from offering exclusive content or perks to the audience in exchange for becoming an exclusive member of the blog. They will pay a fee to join the membership club and enjoy special preferences and treatment when they register. 

Building the foundation for generating revenues from your blog

Generating revenues from the blog does not happen overnight. It takes dedication, consistency, time, money, and patience to build the foundation that will later transform into a money-making machine for you.

If you are interested in getting into blogging and you do not know this then you have set yourself up for a trap of getting frustrated in the long run.

Some of the foundations include the following:

• Topic Selection/Niche: Select a topic for a piece of writing that is pertinent to and appealing to the reader. Niche down your area of interest so that you will not get lost in the multitudes of contents that have already been before you. Niching down gives you the chance of reaching your true audience
• Unique Content Creation: Writing, filming, or recording content that offers insightful information, entertainment, or useful knowledge about the chosen subject. Ensure the content is unique and engaging.
• Optimization: Using keywords, meta descriptions, and other SEO strategies to make sure the material is optimized for search engines.
• Promotion: Disseminating the content through channels like social media, email, and others to a larger audience.
• Engagement: Engagement is the process of interacting with readers via comments, emails, or social media to create connections and support a community. Build organic traffic and join related communities to pull audiences to your blog.
• Monetization: Earning money from the blog through advertising, sponsorships, product sales, or other means is known as monetization. Learn about the strategies involved in monetization and invest in them.

Final Notes on How Bloggers Generate Revenue

Writing abilities, familiarity with digital marketing, and originality are all necessary recipes for good blogging practice either as a professional career or as a personal interest.

It is a lucrative skill that you can use to earn money. However, our primary focus in this article is on the sources of funding. As you read, you will come across the many channels that bloggers use to make money as well as the fundamentals that keep these channels of revenue functioning.

Before you go, read High-Income Skills to Make Money in Nigeria.