This article talks about Google Adsense Operating System in full detail.
For quick access to information about how Google Adsense operates, we will discuss it in the first section. After, we will discuss what happens when you begin to earn with Google Adsense.
Google Adsense Operating System
Google Adsense Operating system is Cross-Platform, it is a web-based application.
To simplify the whole of google Adsense’s operation, it is basically an ad network owned by Google that pays publishers per click.
A publisher is either a website owner, mobile app owner or a YouTuber who has been approved to serve google ads on his/her platform.
When you’ve been approved to monetize with Google Adsense, you place the ads on your website.
After placing these ads, you get paid per click and per impression.
To further simplify, if a user on your website clicks an ad, you get paid for that click.
However, the amount you earn per click varies depending on a few things. We will explain the variation in CPC in a subsection below.
To maintain our focus on Google Adsense Operating System, we will discuss verification, payment thresholds, and payment dates.
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What happens when you start to Earn on Google Adsense?
For each newly approved Google Adsense account, after some amount is earned, Google requires you to verify your address. This verification is required after you earned $10 or its equivalent in total.
Google mails a pin to your specified address and you input the code in the pamphlet to get your address verified.
Your Adsense earnings aren’t paid as you earn them, you must have reached the payment threshold before your payment is sent.
For Dollar accounts, the threshold is mostly $100 and for Pounds accounts, the threshold is £60.
To receive your Google Adsense Payout, you can select from the available options.
Cost per Click Variation
Apart from the fact that Google takes 40% of Publishers’ earnings, the cost per click varies on the following.
Location: The location the click came from can affect the cost per click. Clicks from top-tier countries may yield greater CPCs.
Niche: The Niche of your blog/channel can affect the cost per click. Clicks from the Insurance, Health and Tech Niche would be higher than one from the Entertainment Niche.
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Why does CPC Vary across Niches?
The main reason why the Cost per Click varies across each niche is mainly because of what advertisers are bidding on keywords in that Niche.
The bid on keywords can easily be checked with Google’s Tool referred to as Keyword Planner.
This tool allows you to see what advertisers are bidding on keywords.
Below is an image that shows the comparison of a keyword in the Technology Niche and one in the Entertainment Niche.
From the image above, it is evident that advertisers pay less for “celebrity news”, a keyword in the Entertainment Niche and Pay more for “cloud-based server backup”, a keyword in the technology Niche.
This is the main reason why there’s a big variation in CPC.
However, a difference in CPC can also occur as a result of the ad that was clicked on.
Different Advertisers compete for ad space on your website, if an advertiser that’s not willing to pay much wins the space and the Ad gets clicked on, the CPC might be lesser than an ad for an advertiser that’s willing to pay more.
However, to get approved for monetization, there are certain requirements one must meet.
Requirements for Google Adsense Approval
The requirements for each platform are different and are explained in the sub-sections below.
For Website approval for Google Adsense Monetization, here are the requirements for website approval:
- The website or blog owner must ensure that his domain is at least 6months old before applying.
- Also, the website must have properly structured and long content.
- The website should have sufficient traffic.
- These are the lists of requirements we think you should meet for quick and fast approval.
To get your YouTube Channel enabled for Adsense Monetization, here are some requirements you should meet.
- Your channel must have up to 1000 subscribers.
- Your channel must have up to 4000 hours of watch time.
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Adsense for Mobile Apps
Monetization for mobile app developers is called Google Admob. Also owned by Google, AdMob is similar to Adsense.
The only requirement so far is having a mobile app.
Now that you know about each monetization and requirement, you’re safe to say that you know about the Google Adsense operating system.
However, it is also crucial to let you know that Google Adsense can detect self clicks and invalid activity.
Publishers who engage in activities of self clicking their ads or using bot traffic can get penalized by google by either a limit or total blocking of their account
Final Notes on Google Adsense Operating System
Google Adsense is a trusted and legit source of income for publishers. It has been around for years and lots of publishers make their income from the platform.
However, be sure to stay clear of any invalid activities which include self-clicking to avoid getting banned by google.
We hope that this piece of content has helped you understand the whole of the Google Adsense Operating System.
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