Copywriting Job Description and Duties

This article provides copywriting job description. Also, it gives the objectives, duties, and qualifications of a copywriter.

Copywriting Job Description: Objectives 

• Thrive in a high-volume, collaborative setting where turnaround times are frequently short.
• Raise the standard for originality by producing original copy that engages the target audience and motivates action.
• Variate your voice, style, and other aspects to suit the particular industry, business, or target demographic.
• Keep up with communication and client-related business trends.
• For communications consistency, keep up with good style rules and brand voice.

Also, check out The Differences between a Career and a Job.

Duties of a copywriter

• Understanding creative briefs can help you develop and produce innovative concepts for the allocated brands.
• Investigate and comprehend the client’s requirements and target markets via web searches, evaluations of prior research, conversations with subject-matter experts, and in-person meetings.
• Edit and write unique content for various company marketing and communications initiatives.
• From creating an idea to delivering the finished product, work with a group of account managers and creatives.
• As necessary, present copy thoughts and final products to the internal team and the client representative and occasionally participate in client pitches.
• Revise the copy based on input from internal and external sources.
• Web content creation: writing material that accurately represents the company’s voice and is clear and error-free for a website

Qualifications and skills

• A bachelor’s degree in journalism, English, communications, or a closely related field is preferred
• 2-3 years of minimum professional copywriting experience and a substantial body of work
• Outstanding writing and research abilities
• The capacity to meet deadlines working both individually and together
• Excellent organizing and multitasking skills
• Proficiency with Adobe Acrobat Pro, Microsoft Word, and Excel
• Content marketing or social media experience is a plus.
• Experience in proofreading and familiarity with standard style manuals are advantages.
• Knowledge of WordPress and other content management systems.
• An acute sense of detail and a passion for beautiful design.

• Exceptional Writing Skills: You must have a good command of the language you write. This is one of the basic requirements to vie for any job position. Your piece of writing must be error-free and fulfill the report’s objective. 
• Creative thinking and writing: Copywriters must have the ability to think creatively to develop a captivating piece of paper. 
• Ability to write for the audience: Copywriters and other writers must understand the writings are for the audience. They should do writings that are comprehensive enough for the audience. 
• Work Under Pressure: They should be able to work in a fast-paced environment and deliver effectively. 
• Meet deadlines: It is imperative to deliver within the specified time frame. 
• Collaboration Skills: Must be able to work together with a team of other writers. 
• Research: Possess strong research skills to help in the writing process
• Using digital channels to write is a proven skill. 
• Proficient use of Microsoft Word Office and other writing software. 
• Feedback: Must be able to welcome feedback and work on them accordingly. 
• Versatility: Must be versatile and able to multitask. 
• Good proofreading skills 
• Knowledge of SEO and SEO Tools.

Work Environment

Copywriters can work in various environments, such as marketing departments, public relations businesses, advertising agencies, and corporate communications departments. They might also do independent employment, choosing their schedule and location.

Although they occasionally go beyond regular business hours to fulfill deadlines, copywriters typically work normal business hours; the work is often innovative and demanding, and there are moments when it can be stressful, especially when deadlines are short.

Also, check out Information Technology Jobs and their Salaries.

How to Become a Copywriter

Being a copywriter can lead to a very satisfying profession. It provides the chance to work on various projects with clients and in multiple industries. You’ll be able to create engaging and appealing material for a large audience. You’ll also get new knowledge every day.

In addition, Strong writing abilities, an awareness of marketing and advertising ideas, and the capacity for creative thought are requirements for being a good copywriter. Additionally, you must be able to set and meet deadlines independently.

The first step in becoming a copywriter is to improve your writing abilities. Take online classes, read writing-related books and articles, and write every day.

Copywriter Salary

These numbers are a reference, as accurate pay rates may differ based on the business and the employee’s location.

Junior copywriters might make £18,000 to £22,000 annually.

A middleweight copywriter, or someone with three or more years of experience, may earn between £25,000 and £40,000 per year.

In addition to perks, a senior writer with strategic and team duties might make up to £70,000.

Campaign award-winning creative directors may make up to £120,000.

In London, salaries are often higher and vary based on the size and reputation of the agency.

The data was culled from the creativepool post. 

Copywriting Job Outlook 

Copywriters have a D employability grade from CareerExplorer, which indicates that job chances will be few for the foreseeable future. It is anticipated that the US will require 14,300 copywriters during the next ten years.

Based on the retirement of 4,300 existing copywriters and the recruitment of 10,000 new copywriters, that figure is based.

Over the following ten years, there will be a slower than average increase in the number of copywriters employed.

The state of the general economy influences the demand for marketing and advertising services. When the economy is doing well, demand for these services rises as companies compete for additional clients.

However, as firms are less inclined to spend money on advertising, demand for advertising and marketing services typically declines as the economy slows.

Also, check out Highest Paying Jobs in the UK without a Degree.

Area of Expertise 

A company’s public relations efforts include features, press kits, news announcements, product updates, and any other communications it sends to media outlets such as newspapers or radio stations. Communication with clients, team members, customers, or the general public falls under public relations.

In addition, Commercials, sales letters, exhibits at trade shows, fliers, brochures, catalogs, postcards, packaging, business plans, labels, direct mail, and product information are all examples of advertising and marketing.

Furthermore, Organizations, governments, educators, and corporations use audiovisual and broadcast materials for fundraising, hiring, training, and instruction, such as radio ads, television commercials, video scripts, and audio scripts. The copywriter frequently directs, produces, and edits audiovisual content.

Final Notes on Copywriting Job Description and Duties

We have tried to break down all that is involved in copywriting in this article titled copywriting job description. We hope we answered your questions and provided valuable information with this piece.

Before you go, apply for Available Jobs.