Career Opportunities in Public Relations and their Salaries

This article highlights some of the career opportunities in Public Relations. Also, it provides a description of these jobs and their salaries.

Public Relations 

We live in an era of information, and a wealth of material is either already available or has been made available to people.

Understanding how to leverage this to their advantage in boosting awareness and information sharing is crucial for businesses and governmental entities. Hence the development of public relations and its significance.

Public relations refers to the coordinated efforts made to disseminate crucial information to the general public as well as the internal workings of corporate and governmental organizations. 

Benefits of Public Relations

Here are some of the benefits of an effective public relation activity

• Lead Generation: Public relations help in generating new leads from the pool of the targeted audience.
   
• Crisis Management: One of the benefits of public relations is that it helps to lessen the impact of a crisis and is a surefire way to prevent more harm. When effectively done, it can be a means to override a negative situation and put the organization in a good light or on a road to one when it comes to public perception. 
  
• Creating Good Brand Image: Running public relations effectively is helpful when it comes to creating an acceptable and good image of the organization to the general public.
   
• Brand Identity and Authenticity: Public relations is another way that an organization whether private or public can show their customers and other members of the public how authentic they are when it comes to dealing with them. In addition, it also helps to create an identity for the brand. 

Also, check out Career Opportunities for Social Workers and their Salaries.

Areas of Public Relations 

A PR specialist can specialize in the following areas or perform the following designated roles

• Media Relations 
• In-house communications 
• Strategic Communications 
• Social Responsibility
• Public Affairs 
• Community Relationship 

Career Opportunities in Public Relations

There are many careers available to those with a degree in public relations or relevant fields or even training in public relations.

Most of the work done in public relations involves writing press releases, newsletters, web copy, and memos, researching and developing strategies for the approach, mode, and delivery of the messages. 

The following are the careers that will be explored in the post from the abundant pool of opportunities available in public relations. 

Social Media Specialist 

What does a Social Media Specialist Do?

The following are the duties of a Social Media Specialist 

• Create a strategic plan to increase organic social media engagement for generating leads.
• Build a sales funnel through paid sponsorship. 
• Manage the social media content for information promotion and dissemination Schedule and adhere to the editorial content schedules created for the social media platforms.
• Keep up with market developments and rivals in research and innovation
• Organize timely distribution and content strategies.
• Analyze analytics to acquire knowledge about how well the tactics and contents are performing.
• Work together with team members on projects and tasks including creativity.
• Offer advice and suggestions on how to run campaigns effectively.
• Develop a strong online community and foster relationships with your audience.

How much does a Social Media Specialist Make? 

The average salary of a social media specialist is $51,584 annually, the total amount falls between $38,000 to $68,000 in a year. The information is from the salary survey from Zippia.com. 

Publicist 

Publicists are responsible for handling the public appearance and image of their clients. The clients can be an individual or an organization. 

Also, check out Career Opportunities in the Catering Industry.

What Does a Publicist Do?

• Create and manage successful publicity initiatives.
• Form a productive connection through collaborating with media organizations and the press.
• Set up interviews with the media, including print and non-print outlets.
• Save media mentions, videos, and quotations to archive for future use.
• Produce and improve news releases.
• Create and manage a working media list.
• Work together on PR campaigns with cross-functional departments including the production, marketing, and digital divisions.
• Keep in touch with consumer media regularly.
• Prepare clients for press conferences and interviews by going through the topic and anticipated replies.
• Examine public remarks to make sure they achieve their intended goals.
• Plan how to place important talent in the media.

How much Does a Publicist Earn?

According to Indeed.com, the average salary of a publicist in a year is $55,222.The salary ranges from $39,119 to $77,955. 

Public Relations Manager 

What Does a Public Relations Manager Do?

• Oversee daily activities related to PR and strategy development.
• Increase public knowledge of the agency and promote it further through external communications.
• Investigate and evaluate media options.
• Oversee the investigation of innovative media engagement strategies
• Utilize current media connections and make new contacts in business and industrial media.
• Organize requests for interviews and media inquiries
• Control the production of material for keynote speeches, byline articles, and press releases.
• Review the created strategies’ performance ratings.
• Create connections with influential people to raise industry awareness
• Facilitate media relationship-building activities, such as desk sides, familiarization visits, and in-market press conferences
• Ensure that the tasks listed in the editorial calendar are completed on time.
• Partner with the organization and other departments
• Create and assist with media pitches.

How Much Does a Public Relations Manager Earn? 

The salary survey from Indeed.com  on salaries of public relations managers is $63,146. The lowest salary payment from the findings was $38,136, while the highest salary is $104,558.

Fundraising Manager 

The fundraising manager coordinates the campaign for seeking donations and sponsorship on behalf of non-profit organizations. 

Also, check out Career Opportunities in the Automotive Industry.

What Does a Fundraising Manager Do?

• Identify organizers and important stakeholders and create goals for them.
• Create communication strategies for the personnel and organizations you serve.
• Organize community-based fundraising activities and campaigns.
• Organize and direct fundraising activities.
• Breed connections with sponsors, contributors, and other comparable organizations.
• Set up meetings and arrangements for the caterer, steward, and fundraiser event planners.
• Create and implement the strategic marketing strategy and operational guidelines for projects.
• Ensure the stewardship of community fundraising events, including timely follow-up and participation rewards.
• Attend expos and conferences to prepare for fundraising activities.
• Lead initiatives for obtaining funding and contributions.
• Oversee the accrued donations and assets from the events and campaign.

How Much Does a Fundraising Manager Earn?

Indeed.com reports that the annual average salary of a fundraising manager is $61,144. The total payment falls between $42,073 to $88,860

Other career opportunities available in the area of public relations are:

• Development Director
• Development Officer
• CopyWriter
• Director of Public Affairs
• Director of Public Relations
• Editor
• Executive Assistant
• Event Coordinator
• Event Manager
• Public Information Assistant
• Director of Development
• Financial Public Relations Associate
• Advertising copywriter
• Sales promotion executive
• Public Information Officer

Final Notes on Career Opportunities in Public Relations and their Salaries

The main goal of public relations is to maintain the public’s view of a company or a person.

When it comes to marketing, raising awareness, and organizing a support campaign, it is crucial. There are several prospects with a public relations degree that span many different industries.

Before you go, check out Career Opportunities in International Relations.